Keeping an Eye on Eye Growth
Illustrating treatment success
Oculus Optikgeräte GmbH
Growth Analysis
According to the Brien Holden Vision Institute, by 2050, one in two people will have myopia. The goal of our client’s Myopia Master® device is to reduce the risk of severe eye disease development in those affected.
The Concept
After listening to the users of the Myopia Master® in our user research, it became apparent that the software was missing a quantitative analysis to show the effectiveness of the applied treatments.
The Process
Our approach to addressing the user feedback was to create an illustration with easily understandable content, which is quick to grasp as well as being visually pleasing at the same time. A newly developed, uniform color palette with clear gradations enables practitioners to identify differences and anomalies at a glance and to interpret if the treatment needs to be adjusted.
The Outcome
With our solution implemented, the new growth control module allows for a better understanding of the effectiveness of the individual myopia control treatments thanks to the aesthetic presentation of the quantitative data analysis with color-coded parameters. The user feedback is extremely positive: users are enthusiastic about the new software feature, praising the improved workflow for greater speed, ease and accuracy.