Communicating technology leadership
If there is high-tech inside, the design needs to show this.
VX Instruments
We developed a new design language to reflect the innovation behind the technology, improving both usability and the overall user experience. The result seamlessly combines functionality with a clear expression of brand identity.
Boosting sales with appropriate design
Although nobody buys technical B2B equipment just because it looks cool, design communicates on a subconscious level. VX Instruments, a leading manufacturer of test equipment for the chip industry has recognized this and decided to update the design language for their devices to match the innovative and high-quality technology inside.
Fundamental product improvements through physical UX
As in all projects we started with our trademark UX research to analyze user requirements to not only improve the visual appearance, but also the user experience at all touchpoints with the technology. Great design must always put the user at the center.
From design to engineering
Based on the findings we created three different design directions, which clearly communicate VX’s brand values and their products’ positioning on the market and at the same time address all user requirements. But we did not stop there. Currently we are developing the selected design in all technical details going far beyond industrial design into deep engineering development.
Next steps
After prototype evaluation and usability testing, the design will be rolled out across VX’ full product range.